Clearwater Toyota

February 11, 2009 - Chicago - Toyota Motor Sales (TMS), U.S.A., Inc., today debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show.

On display are two new packages, including the debut of an all-new Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. The 2010 Tundras will arrive at dealerships in April.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Tundra's optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. More...

Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon
The first-generation Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

From the beginning, Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company's exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 670,000 have been sold in the U.S.

In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles. More...