Toyota Creates Connected Technologies Group to Focus on Users' In-Car Experience

Toyota recently announced plans to form a new group that is focused solely on coming up with industry-leading technologies and user experiences for the company's vehicles. This new group will feature 100 employees working on research and development, connected vehicles and information systems, taking advantage of the company's "One Toyota" structure to unite members of different teams on the same projects.


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In a press release, Jim Lentz, CEO of Toyota Motor North America, stated, "In-car, connected vehicle technology is a high priority for us because its impact on the customer experience is becoming an increasingly important factor in their purchase decisions. Thanks to the new One Toyota structure, we are removing barriers among our North American teams that work on connected vehicles to create a more cohesive and empowered team to listen to and create an ever-better connected car experience for customers."

Toyota has based the team, which is already hard at work developing both car-centric and driver-centric technologies, in Plano, TX.

At Clearwater Toyota, we're looking forward to seeing the emerging technologies that this new division comes up with.

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