Toyota Safety Sense Wins Top Technology Award from NEMPA

Yesterday, Toyota reported in a press release that the New England Motor Press Association recently presented the automaker with the 2016 Yankee Cup Technology Award in recognition of its Toyota Safety Sense suite of advanced safety and driver-assist technologies. Toyota accepted the award at NEMPA's sixth annual conference held at the MIT Media Lab in Cambridge, Massachusetts.

The Toyota Safety Sense package uses an in-vehicle camera, and a front-facing millimeter-wave radar to enhance the overall driving experience. When the system detects an obstacle, it can apply the brakes faster than normal human reaction time. Four key components of the package include the Pre-Collision System with Pedestrian Detection, Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, and Automatic High Beams.

Two other Toyota vehicles also won awards at the event. RAV4 Hybrid and Tacoma each earned Winter Vehicle accolades in the Green CUV and Midsize Pickup Truck categories, respectively.

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Tags: awards, safety


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